Monday, 15 September 2014
Friday, 12 September 2014
Conor Maynard- Vegas Girl
Title of the song portrayed throughout- During the song the title of the song 'Vegas girl' is showed throughout promoting the name of the song. For example at the beginning of the song the girl who he bumps in to has 'Vegas girl' written on his t-shirt.
Editing- When Conor Maynard starts singing the editing is picked up very quickly and is turned into fast paced editing. The beat to the song helps the editing be fast paced because the beat is fast paced.
Editing- When Conor Maynard starts singing the editing is picked up very quickly and is turned into fast paced editing. The beat to the song helps the editing be fast paced because the beat is fast paced.
Monday, 8 September 2014
Pop video- Olly Murs 'Dance with me tonight'
Conventions that are happening in the music video 'Dance with me tonight'
Colourful- For example in this music video the colours change constantly throughout the video, sometimes the colour is 'black and white' and then other times the colour is all bright colours such as 'Red, Yellow and Blue'.
Lip synching- At the beginning of the song when the lyrics are first played Ollie Murs is lip this is a convention with is used in all most ever music video to show add more passion to the song.
Cutting- In the music video the director has decided to cut the image on screen every second. By doing this it makes it look a lot more effective and more enjoyable to watch.
Direct eye contact with the camera- Ollie Murs uses a lot of direct eye contact with the camera to make it seem as if he is talking to his audience whilst he is singing. This engages the audience more with the song making them feel more involved and a part of it.
Centre of the frame- Ollie Murs is constantly in the middle of the frame. This makes it show that he is the most important person in the video and the lead character. This also means that the audience are going to pay him more attention.
Editing- The editing in the video is very quick throughout normally in a music video the editing might be slow during each verse and then pick up its pace for the chorus. However in this music video the pace maintains the same speed throughout
Colourful- For example in this music video the colours change constantly throughout the video, sometimes the colour is 'black and white' and then other times the colour is all bright colours such as 'Red, Yellow and Blue'.
Lip synching- At the beginning of the song when the lyrics are first played Ollie Murs is lip this is a convention with is used in all most ever music video to show add more passion to the song.
Cutting- In the music video the director has decided to cut the image on screen every second. By doing this it makes it look a lot more effective and more enjoyable to watch.
Direct eye contact with the camera- Ollie Murs uses a lot of direct eye contact with the camera to make it seem as if he is talking to his audience whilst he is singing. This engages the audience more with the song making them feel more involved and a part of it.
Centre of the frame- Ollie Murs is constantly in the middle of the frame. This makes it show that he is the most important person in the video and the lead character. This also means that the audience are going to pay him more attention.
Editing- The editing in the video is very quick throughout normally in a music video the editing might be slow during each verse and then pick up its pace for the chorus. However in this music video the pace maintains the same speed throughout
Andrew Goodwin
Andrew Goodwin
Illustration theory
One of Andrew Goodwin's theories was called illustration. This is when the footage on screen cuts to the beat of the music. It is also something happens when something happens on screen matches the lyrics the artist is saying. For example in Owl Cities song 'Fireflies' when the lyric fireflies is said the lyric appears on the screen in a toy gadget motion. Another good music video is Rebbecca Black's song 'Friday' the whole music video matches what she says for example the lyric 'it's 7am' an alarm clock is on screen with 7am on it. So this matches the lyrics.
Another music video which uses illustration is Katy Perry's 'Firework' for example in this video when she sings the lyrics 'Fireworks' fireworks appear in the sky using the theory illustration.
Amplification theory
The amplification theory is a theory where what shown on screen is similar to what the artist is singing. Also in the amplification theory a lot of it is the artist on screen performing the song and sending out a message to the audience watching the video. For example the song 'Homecoming' from 'Kanye West' is a song about him coming home. but the video shows him walking around a city that he knows and not him just walking into his home. Another example of amplification is 'Work' from Iggy Azalea which shows her telling a life story of how she made money to get into he music industry and she walks around showing her struggles early on in her career.
Disjuncture Theory
A disjuncture video is a video which intentionally ignores the song and genre of the music and tries to create its own whole song and meanings. The video is also meant to tell its own story so the person watching the video is confused because the video isn't similar to the lyrics. These music videos often don't make any sense and can distract the audience from the song.
Illustration theory
One of Andrew Goodwin's theories was called illustration. This is when the footage on screen cuts to the beat of the music. It is also something happens when something happens on screen matches the lyrics the artist is saying. For example in Owl Cities song 'Fireflies' when the lyric fireflies is said the lyric appears on the screen in a toy gadget motion. Another good music video is Rebbecca Black's song 'Friday' the whole music video matches what she says for example the lyric 'it's 7am' an alarm clock is on screen with 7am on it. So this matches the lyrics.
Another music video which uses illustration is Katy Perry's 'Firework' for example in this video when she sings the lyrics 'Fireworks' fireworks appear in the sky using the theory illustration.
Amplification theory
The amplification theory is a theory where what shown on screen is similar to what the artist is singing. Also in the amplification theory a lot of it is the artist on screen performing the song and sending out a message to the audience watching the video. For example the song 'Homecoming' from 'Kanye West' is a song about him coming home. but the video shows him walking around a city that he knows and not him just walking into his home. Another example of amplification is 'Work' from Iggy Azalea which shows her telling a life story of how she made money to get into he music industry and she walks around showing her struggles early on in her career.
Disjuncture Theory
A disjuncture video is a video which intentionally ignores the song and genre of the music and tries to create its own whole song and meanings. The video is also meant to tell its own story so the person watching the video is confused because the video isn't similar to the lyrics. These music videos often don't make any sense and can distract the audience from the song.
Thursday, 4 September 2014
Carol Vernallis- The kindest cut post
Carol Vernallis is well known for her views and theory on music videos.
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